Know Your Customers

Know Your Customers is the first thing you learn in business school. It’s also a core message of many of the presentations at PIE. On Thursday I was taught a hands-on lesson about customer insights right here at my desk at PIE.

It was the evening of TechCrawl, an open door event of the local tech industry. PIE kept its doors open till late into the night. At some point I was approached by a young man:

“I need to talk to you.”

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